Allard made about 700 litle series during his work for Dove's Campaign for Real Beauty.
When he was doing his first casting he had the idea to make it as a final shooting because the woman where so spontanious , he would not mis this moment.
At the end of each casting he choose one or two pictures of each woman, printed it and showed it to tha client .
The clint was so estonissed they liked it a lot and printed ,the choossen ones have gon directly to the print campaigne.
Finally he made this little film to not only show 5 , but a lot more woman who where portraited , and not used in the campaigne.
Agency : Ogilvy Brazil
Client: Unilever / Dove
Creative director : Danilo Janjacomo
Art director : Eric Sulzer
Copy wrighter : Fernanda Machado
Artbuy : Nanci Bonani
Photography: Allard van Wielink
Casting direction: PRODUTORAS Alsow on YOUTUBE
Studio: NC STUDIOS